As a crucial window for China's opening-up, the Canton Fair has witnessed the growth and take-off of countless enterprises since its founding in 1957. Our company, JH Group, is also honored to have left solid footprints on this grand stage. For years, we have actively participated in successive sessions of the Canton Fair, with LED mirrors as our core product, complemented by framed mirrors and mirror cabinets to form a comprehensive product portfolio. Relying on the innovative design and premium quality of our LED mirrors, we have gained high recognition in the global market and established profound cooperative bonds with visitors from all over the world.
In terms of core product display, LED mirrors have always been the "star exhibits" at our booth and serve as the core competitiveness driving JH Group's entry into the international market. Early on, we keenly identified the composite demand for "lighting + mirror" in home scenarios, and took the lead in breaking the functional limitations of traditional mirrors. By deeply integrating high-color-rendering LED light strips with high-definition scratch-resistant silver mirrors, we launched our first-generation LED mirror products. With technological evolution, we have continuously upgraded the core experience of our LED mirrors: our latest models not only support stepless adjustment of three color temperatures (warm light, natural light, cool light) to meet diverse needs in scenarios such as makeup, grooming, and outfit selection, but also feature an intelligent anti-fog system. Through constant-temperature heating technology on the back of the mirror, this system solves the pain point of mirror fogging in humid bathroom environments. Additionally, the mirrors are equipped with human body sensor switches-they turn on automatically when approached and turn off with a delay when left, balancing convenience and energy efficiency.
Over the past five sessions of the Canton Fair, our LED mirrors have consistently generated buzz at our booth. At one session, the "ultra-thin bezel LED mirrors" launched for the European and American markets perfectly aligned with local home aesthetics due to their minimalist and modern design. This attracted on-site negotiations with over 20 home brand buyers from countries including the United States, Germany, and France, ultimately resulting in 8 long-term supply agreements. After hands-on trials in the experience area, many visitors praised the products, noting that "the light is bright without glare, and the design is innovative and practical." Moreover, cross-border e-commerce platforms proactively proposed collaborations, listing our LED mirrors in their "Home Explosive Products Recommendation List."
Beyond our core LED mirrors, our framed mirrors and mirror cabinets serve as supplementary products to meet the diversified needs of different customers. The framed mirror series offers frames in various materials such as solid wood, metal, and acrylic, with customizable sizes and patterns, making them suitable for decorative use in bedrooms, living rooms, and other spaces. Positioned around "simple storage," our mirror cabinet product line features basic wall-mounted models with built-in layered shelves for storing small toiletries. These products provide one-stop solutions for customers with combined purchasing needs and have also secured orders from many small and medium-sized distributors at the fair.
In terms of visitor engagement, as the reputation of our LED mirrors continues to grow in the global market, both the quantity and quality of visitors to our booth have increased year by year. From initially receiving dozens of visitors from over a dozen countries and regions annually, we now welcome hundreds of visitors from various countries around the world at each session. Among them, over 80% of visitors come specifically to learn about our LED mirrors, including buyers from high-end European and American home brands, building materials chain operators from countries along the "Belt and Road," and top cross-border e-commerce sellers. Many long-term customers even bring feedback on local market demands to discuss directions for upgrading the functions of our LED mirrors-this feedback has become a key basis for our product R&D.
Looking back on our journey at successive Canton Fair sessions, LED mirrors have not only been the core carrier for showcasing our brand strength but also a vital link connecting us to the global market. In the future, we will continue to leverage the Canton Fair as a platform to deepen the R&D of LED mirror products, focusing on trends such as intelligence, personalization, and energy conservation. We will launch more LED mirror series that meet the needs of global customers, while optimizing supporting services for framed mirrors and mirror cabinets. Together with our global partners, we aim to create a brighter future in the home furnishing industry.
